Advertising

Visionaries Toy Adverts

By Steve Mapes | In Advertising | 4 Jan 2015, 5:45 p.m.

Much like other Hasbro Inc brand of the 1980s the Visionaries action figures had a series of TV Adverts, or TV Spots, created to promote the toyline. The spots were produced by global advertising agency Griffin-Bacal who were as subsidiary of Sunbow Productions until they merged with Moss Dragoti in 2001.

Griffin-Bacal Advertising

Hasbro Inc. were one of Griffin-Bacal's first clients and are best known for producing the toy adverts for the Hasbro franchises G.I. Joe: Real American Hero and Transformers. As Hasbro Inc's client, Griffin-Bacal also shot the spots for most of their other brands, and worked closely with Hasbro Inc and Sunbow Productions on the supporting TV series to go with which ever line they would be shooting spots for. Griffin-Bacal mainly show from studios based in Amsterdam and Arizona, though some of their latter TV spots were shot in studios in Vancouver. The Amsterdam studio was used as the primary location for the more successful brands, whilst those with …